Customer Loyalty
Summary
Customers pay a lot to enter the theme park for a few hours and despite that, they are required to wait in long queues due to the large influx of visitors. To ensure that they don’t get tired of waiting or have a dull time in the queue, Disneyland characters engage customers with entertaining acts, shaking hands, taking selfies and conducting other interactive activities so that parents don’t have to deal with children’s tantrums! This is one of the smartest marketing tactics – it not only makes them feel valued but they will also grab the opportunity to buy the best available products since they have a limited time window until the sale announcement is live. Add enough automation in your business process to make your life easier but also hire personnel that remember and care about regular customers and meet all their needs. Your customer retention depends upon the nature of your business as well – as some involve one-time purchases (such as cars or electronics for long term use) so it’s best to look up the industry average and aim to get as close to that or higher.