Completing the Design Puzzle with Illustration Guidelines
Summary
Running the gamut from simple icon sets to full-blown colorful compositions, illustration reinforces brand and helps define the tone of your app’s overall experience. Though these important documents do a great job accounting for various component states, they sometimes fall short in spelling out the dos and don’ts of illustrated assets. We wouldn’t want to make the mistake of pairing playful illustrations with content that deals with a serious topic such as adult cancer research and treatment. When compiling these guidelines, start with the biggest impact items: rules around styling, composition, and perspective will make or break consistency. As the design process continues and illustrations are tested within layouts, informed decisions can be made about appropriate spacing, scale, and placement.