Samsungs AppStack aims to bring bundle, cloud, app, hardware discounts to SMBs
Summary
Samsung is betting that it can bolster SMB digitization via a curated app marketplace called AppStack that will be able to offer bundles and discounts via a series of partners including Google Cloud. The effort, initially outlined in October, puts Samsung B2B in the middle of SMB moves to the cloud and leverage bundle discounts and manage subscriptions in one place. Partners also include eBillity, Paymo at launch with Canva, Freshbooks, ClickUp, Opentext, Zoom, and Pipedrive on tap. Via customer research, Samsung found that most SMBs are prioritizing cloud and software-as-a-service with access primarily via mobile devices as well as laptops. Indeed, there has been a bevy of B2B related announcements from Samsung: "We had to recalibrate what we did and how we did it," said Behbehani, who noted that 10 years of transformation in hospitals has happened in months during the COVID-19 pandemic.