How to Try on One Hundred Outfits in Under Three Minutes
Summary
Using patented algorithm-based technology, Vizel and her partners were able to create a system that realistically simulates how particular garments look on different body types, forever changing how consumers shop online. Zeekit works with fashion brands, content creators, advertising agencies and marketing firms to enable shoppers today a more interactive, personalized, inclusive and effective apparel shopping experience. “At the same time, brands should show that they are embracing everyone.” Zeekit also introduced a “Be Your Own Model” functionality that allows customers to upload their images to the platform so they can see how clothes look and fit on them specifically. “It’s a great tool for us to have at our disposal, helping us drop new items on site each week and provide customers with realistic product images in a studio setting,” said ASOS senior content manager, Tim Carey. Founded by Yael Vizel, Nir Appleboim and Alon Kristal, Zeekit combines real-time patented image processing technologies, computer vision, deep learning and artificial intelligence with the world of fashion.