PathFactory Collaborates With Adobe to Deliver Intelligent Content Experiences for Adobe Experience Cloud Customers
Summary
As B2B marketers launch more digital campaigns than ever before, PathFactory and Adobe Experience Cloud customers can accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey. “We’re thrilled to strengthen our relationship and integration with Adobe to help marketers drive results for their companies in volatile times.” “Now, more than ever, it’s critical to understand how customers are engaging at every stage of the buyer’s journey. PathFactory has been leading the way by delivering cutting-edge intelligent content solutions that create meaningful customer experiences,” said Cody Crnkovich, Head of Platform Partners and Strategy for Adobe Experience Cloud. “We’re excited to formally welcome PathFactory to the Adobe Exchange program as an Accelerate partner.” PathFactory already complements many products in the Adobe Experience Cloud suite out of the box and becoming an Accelerate partner is the first step toward building an even tighter integration for the benefit of B2B demand generation and digital marketing professionals. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers.
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