5 LinkedIn InMail best practices
Summary
Maximizing your brand’s reach means taking advantage of InMail’s unique spot in the social media ecosystem and focusing on promising lead generation tactics. For example, if your marketing team has created a banner that perfectly matches the current lead generation campaign, the ad will reinforce the call to action of the InMail message. While it is safe to assume your targeted recipients will be more likely to open and read InMail messages than emails, due to the simple fact that the former is less common and less likely to be part of a spam blast, it’s not wise to treat this as a fait accompli. Treating an InMail ad campaign like an email outreach effort – testing and measuring the content’s conversion rate and other metrics, refining messages over time and optimizing your performance – is a valuable way to keep your LinkedIn marketing from fading into the background. Listing out your most compelling product features as punchy bullet points may draw prospects to your main LinkedIn page or website where the in-depth lead nurturing can begin.
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