Abacus Data | 1 in 4 Canadians never wear a mask but making it mandatory finds little resistance
Summary
Last week in a national survey of 1,500 Canadian adults we asked some questions about wearing masks as a way to prevent the spread of COVID-19. However, hesitation to use masks seems more a function of where one lives, social conditioning, and population density than a philosophical or political barrier. We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.
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