If You’re Not Utilizing Google My Business, You’re Missing Out
Summary
When you search for something local on Google, say a restaurant or a gas station, several listings pop up first with locations on a map. Then, when you click on a business’s page, you can see all of the details, a small photo gallery and even links to posted articles or upcoming events. The vast majority of consumers today research you on the web before they grace your doorstep, and if you’re not showing up at or near the top of the search rankings, the likelihood that you’ll gain any sales from tech savvy clientele is low. As with your social media pages and your website, you want to keep the information up to date and periodically revamped so that Google knows you’re serious about your business. Your Google My Business page is likely the first place they will see such information, so making sure it’s correct and regularly updated shows how dedicated you are to customer service.