Sport Buff and Stats Perform Partner to Deliver Next Gen Sports Gamification for Broadcast and Rights Holders
Summary
LONDON & CHICAGO--(BUSINESS WIRE)--Stats Perform, the SportsTech leader in data and AI technology, and Sport Buff, the company bringing next generation fan engagement and gamification to sports broadcast and media applications, today announced a new partnership to deliver a comprehensive sports fan engagement solution across all platforms, including broadcast, browser iOS, Android and OTT. The technology creates challenges on top of sports video content, letting fans compete with and against friends while interacting with live and archive games and tournament statistics through predictions, polls, votes, trivia and more. “Together, we can seamlessly integrate our solutions to provide the ultimate on-screen and in-stadia experience that directly engages sports fans, delivering greater retention, fan insight and new sponsorship revenue models for our customers.” The agreement officially forms a partnership between Stats Perform and Sport Buff after more than a year of collaboration. “Through our new partnership with Sport Buff, our advanced data is used for interactive gamification of any live or historical competition, helping fans engage with their friends around the biggest competitions and enabling longer, more meaningful engagement sessions on our customer’s platforms,” Stats Perform Senior Vice President of Global Partners and Channels Wayne Ford said. Leveraging the richest sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software.