Havas Media Announces Key Strategic Partnership With Perion’s Synchronized Digital Platform MakeMeReach to Drive More Meaningful Social Campaigns
Summary
“The consumer is changing, and the expectations are high for creating a seamless experience,” said James Gyngell, Global Managing Director of Partnerships at Havas Media Group. The Brand Advertising Platform replaces the overwhelmingly complex, time-consuming, and costly layers of multiple point-to-point solutions, with an efficient, streamlined alternative that works across the entire funnel. Our teams offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. MakeMeReach, a Perion company, is a multi-channel advertising management platform that powers the world’s leading brands with the ability to take full control over their digital media planning and execution, no matter what their operating model is: In-house or decentralized through agencies, locations and sub-brands. Perion is a global technology company that provides agencies, brands and publishers with innovative solutions that cover the three pillars of digital advertising.