NEC Corporation of America Announces Appointment of Raffie Beroukhim to New Chief Experience Officer (CXO) Post
Summary
IRVING, Texas--(BUSINESS WIRE)--NEC Corporation of America (NEC) today announced the appointment of Raffie Beroukhim to the newly created post of Chief Experience Officer (CXO), a leadership position focused on accelerating NEC’s business transformation into a social value-creation engine using platform-based technology and services focused primarily on enhancing the customer experience. Since first joining NEC in 2011, Mr. Beroukhim has led the growth of NEC’s Advanced Recognition Systems business, which includes biometrics and identity solutions. “Now more than ever, the world needs technology companies focusing their energies and resources on customer experiences that are prioritized in serving the ‘greater good.’” In his new role, Mr. Beroukhim will also assume leadership of the Digital Platform Business Unit in North America. NEC recently launched I:Delight, a digital services platform designed to personalize the customer experience in commercial markets. We deliver one of the industrys strongest and most innovative portfolios of communications, analytics, security, biometrics and technology solutions that unleash customers productivity potential.