Farming tech startup GroGuru raises $2.9 million to expand 'smart irrigation' business
Summary
San Diego’s farming tech startup GroGuru, a local favorite currently housed in the EvoNexus incubator, has raised $2.9 million in seed capital. GroGuru is an agtech company founded by ex-Qualcomm engineer Farooq Anjum and soil scientist Jeff Campbell. Farmers use the information to determine if their crops are being overwatered, if the soil salinity is too high, or if the fertilizer is being washed into groundwater. “The application of machine learning, or AI, to this data, makes the recommendations to farmers even better over time.” GroGuru is using this new money to scale operations and deploy sensor technologies, according to the statement. The startup has been incubating at EvoNexus since 2016 and has been a longtime favorite of the organization’s CEO Rory Moore, whose family has roots in farming.