Triller Integrates Snap’s Camera Kit to Fuel Community Creativity
Summary
LOS ANGELES--(BUSINESS WIRE)--Triller, the AI-powered music video "social streaming"™ platform, today announced it is a launch partner for Snapchat’s Camera Kit, a new offering that will enable Triller to incorporate Snapchat’s AR capabilities directly into its app. “We look forward to providing more and more creative opportunities for our users and brand partners.” Snap’s Camera Kit allows external developers to include Snap’s AR Lenses into their own applications via an SDK. This enables the integration of Snap’s familiar Lens carousel UX and AR creation and technology platform into Triller’s mobile application’s camera. Through Camera Kit, Lenses built using Lens Studio can now live on both the Triller app and on Snapchat. Triller relies solely on organic growth and has more than 80 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos.