Tiense Suiker Scales Direct Consumer Relationships with Connected Products Powered by EVRYTHNG

▤ Summary

This said we needed an innovative way to engage directly with consumers through our products,” said Geert Van Aelst, Head of Marketing, Südzucker Group.“By giving every bag of sugar an EVRYTHNG Active Digital Identity, we now have an always-on channel of communication to continuously engage with our consumers.” Südzucker turned to EVRYTHNG to help bring its products to life -- on the shelf and post-purchase. “For Südzucker, each individual bag of sugar is now a direct channel to engage with consumers post-purchase -- allowing the brand to consistently and dynamically add value through contextualized content.” According to a recent report by McKinsey, with consumer decision journeys encompassing more digital touchpoints and increasing in complexity, shoppers expect CPG companies to have a consistent presence online and offline. Families are gathering in the kitchen to fill long hours creating delicious memories, said Van Aelst. “By connecting each physical bag of sugar with a digital identity, we have a way to enhance those experiences by dynamically delivering baking tips, recipes, contests, and even insight to the provenance of the sugar in the bag.” Availability This product is currently available in Belgium and sold under the Tiense Suiker brand. EVRYTHNG has been named a Technology Pioneer by the World Economic Forum, originated the technology driving the GS1 Digital Link global barcode upgrade and won Fast Company’s World Changing Ideas Award for most impactful change driver for the consumer products category.

▦ Linked Companies

EVRYTHNG

up to $1M