Pacific Life to Optimize Market Penetration with Next-Generation iPipeline/Atidot Analytics
Summary
EXTON, Pa.--(BUSINESS WIRE)--iPipeline® – a leading provider of cloud-based software solutions for the life insurance and financial services industry – today announced Pacific Life has selected its InsureSight® case analytics, with Atidot’s predictive analytics models, to analyze the impact of product and pricing changes based on prior sales performance and industry data. The ability to predict future performance based on product selection, producer group, producer, location, demographic, and other critical factors will enable Pacific Life to adjust its product, pricing, or distribution strategy dynamically to optimize market penetration. “Our approach to predictive modeling is unique in that it leverages iPipeline’s independent channel data for competitive benchmarking, the most comprehensive and current private database in the industry. Founded by a team of data scientists and veteran actuaries, Atidot offers a cloud-based platform that provides data-driven insights to inform decision making, drive new business strategies, and create new revenue streams. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis.
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