Crossix Announces DIFA Data Stream to Provide Customers with Open Access to Granular DIFA Data
Summary
More than 150 health brands use DIFA to understand and improve the impact of their marketing investments on patient and healthcare provider (HCP) behavior. DIFA Data Stream provides opportunities for deep-dives into the analytics, while virtually eliminating privacy and re-identification risks associated with using de-identified patient-level information. The micro-cohorts protect the privacy of individuals, while aligning with both HIPAA guidelines and the Network Advertising Initiative (NAI) Code of Conduct for measurement of digital health campaigns. Clients will often have access to millions of data points that can be used for more granular marketing analyses, based on campaign size. Future versions planned for later this year will include additional data, beyond what is currently available in DIFA, delivering granular, micro-cohort metrics.
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