Veeva Announces New Solution to Accelerate Insights for Key Account Management
Summary
“It’s critical that life sciences companies deeply understand the needs of health systems to support research and patient care,” said Enrique Grande, head of oncology at MD Anderson Madrid Cancer Center. “Our best partners can rapidly adapt to new challenges and mobilize their resources to support us and our patients.” Commercial and medical teams typically piece together key account information from a complex mix of stakeholders and data across many different channels. Advanced AI analyzes millions of activities in real-time, identifies patterns, and proactively delivers smart alerts for key account teams to stay better engaged with customers. Seamless integration with Veeva CRM activity data provides account teams a complete understanding of who within the biopharma company has relationships with key people. “Commercial agility is key to delivering greater customer value and, ultimately, improving patient outcomes,” said Kilian Weiss, general manager for Veeva Link.