Running Windows 10? Heres how Microsoft plans to milk more profits out of its cash cow
Summary
For decades, the Windows franchise has contributed most of its revenue to Microsofts top line via licensing agreements with PC makers.Microsoft doesnt disclose how much its large OEM partners pay for each copy, but its reasonable to assume that those prices have been stagnating or falling in recent years as PC shipments have shrunk .Today, theres not much of an opportunity to sell similar shrink-wrapped add-ons to consumers, but there is plenty of room to increase what Microsoft salespeople call the "attach rate" for business-focused cloud services.I regularly hear from IT pros who are furious that they have to uninstall games like Candy Crush Soda Saga and Farmville 2 every time they set up a new Windows 10 PC.After a short free trial, youre offered the opportunity to subscribe to Office 365 Home or Personal, a recurring revenue stream of up to $99 a year for Microsoft.
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