Next Gen Bango Technology Grows Active Customers for du
Summary
CAMBRIDGE, England--(BUSINESS WIRE)--Bango (AIM: BGO), the mobile commerce company, announces that deploying its payment optimization technology has enabled du, the leading UAE mobile operator, to grow its active carrier billing customer base. Growing the number of customers that activate and use Direct Carrier Billing (DCB), a one-click method of charging purchases to the user’s mobile phone bill, is a powerful way for operators to capture more value from the consumption of “OTT” content and services, for example from app stores. Using Bango technology, the du customers who wanted to spend in the Google Play store using carrier billing were identified, and targeted with a DCB re-engagement message. Bango is a long term, trusted partner du uses to power these services, which include Google Play and Amazon Prime. This combination provides a powerful route to attract and grow the active user base.” App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive.
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