News & Press | LaterPay

▤ Summary

Aims to establish a global standard for effortless buying, tipping and selling of digital goods NEW YORK, NY -- May 28, 2020 -- LaterPay, the buying, tipping and selling platform for digital content, announced today that it has raised fresh capital to further drive its goal of seamlessly supporting the value exchange between creators and consumers online. The financing comes at a time when the global media landscape is experiencing a fundamental shift in consumer behavior, accelerated by the outbreak of the COVID-19 coronavirus pandemic. “The US$10 million raised will go into making it even easier for creators and the platforms they use to natively integrate pricing and contribution tools around their content so consumers aren’t taken out of their trusted environment.” Ene continues. “A better, more lucrative approach is to allow consumers to buy or contribute to digital content - whether its a video, podcast, article, playlist, or image - on their own terms with a seamless value exchange that doesn’t put the burden on the customer.” The key to contributions and selling success for creators is to provide the value upfront (rather than offering promotional discounts or other enticements) and let the consumer accrue a balance before asking them to pay. Through the LaterPay platform, users can consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance.

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LaterPay

$1M to $5M