5 Tips for Email Messaging in Post-Pandemic Care
Summary
Tone is part of your brand voice and should be documented in your style guide and trained among people creating content in your organization. As you’re considering your tone in post-pandemic messaging, think about: In a similar vein to empathy, focus on using plain language to speak directly to your recipient and reader. Videos, infographics, blog posts, and question and answer articles are valuable approaches to delivering important messages. As your team works with leadership to define important messages to share with patients as you invite them back to non-urgent medical care and appointments, transparency, honesty, and accessibility should be your key goals. If you’re gearing up your email marketing for the return of services to your health system but want help ensuring you’ve captured the right information, contact Geonetric.
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