6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences
Summary
SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. With 6sense, customers can create dynamic segments that automatically sync across channels like LinkedIn to reach ideal-fit B2B buyers throughout the purchase journey. 6sense Segments for LinkedIn ads expands on 6sense’s native account-based display advertising capabilities that enable marketers to target and reach dynamic account segments, like which accounts meet their ideal customer profile (ICP) and are in-market to buy but have not yet visited the website. “One of the key ingredients of successful marketing campaigns is the ability to execute and adapt quickly,” says Tim Frank, Sr. Director of Demand Gen, Domo.
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