Perfect Corp. and Benefit Cosmetics Team Up for the First-Ever Real-Time Eyebrow Virtual Try-On in WeChat Mini Programs
Summary
This service – the first of its kind in WeChat mini programs – will allow online beauty shoppers in China to experience YouCam-powered real-time virtual Brow Try-On to instantly find the right eyebrow shapes and styles for their faces. Perfect’s advanced facial-point detection combined with digital color blending technologies create a true-to-life personalized AR try-on experience for Benefit consumers, preventing them from having an irreversible eyebrow fiasco in real life. Besides being featured in WeChat mini programs, Benefit Cosmetics is providing its Brow Try-On through other channels (in select markets), including browser-based experience, YouCam Makeup in-app listing, and retail partners’ websites. “We are hoping that Benefit’s Brow Try-On experience will give customers the ability to see our products and services on their own faces while removing one of the last barriers to buying or booking an appointment online.” YouCam Makeup is available for free download on the App Store and Google Play. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+.