Abacus Data | Months into COVID-19 Pandemic, Canadians would re-elect Liberal and the Prime Minister’s image improves markedly.

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However the reset has not been successfully managed by Andrew Scheer – perhaps the only expectations of him were to set aside partisanship but he seems to have left many in his own party, and in the CPC stronghold of Alberta feeling uncomfortable with his posturing. When it comes to the impending change in leadership, the results show that the neither Peter MacKay nor Erin O’Toole are very well known today, and whichever wins, has a chance to develop their image among Canadians as a result.” According to David Coletto: “In the early months of 2020, approval of the Liberal government looked very much like it did for most of 2019 – more negative than positive. The Liberals would likely win a majority government with large leads in Ontario, Atlantic Canada, and BC and a solid performance in Quebec. These shifts may not persist, but as with so much related to the pandemic, is has reset people’s impressions and perhaps the way governments and political leaders will be evaluated.” We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform.

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