Mattel Expands Partnership With Tynker, Setting Goal To Introduce 10 Million Kids To Coding By 2020
Summary
EL SEGUNDO and MOUNTAIN VIEW, Calif., Feb. 17, 2018 /PRNewswire/ --Mattel (NASDAQ: MAT ), the leading global learning, development and play company, announced today a commitment to introduce 10 million kids to coding by 2020 through an expanded partnership with Tynker, the award-winning computing platform used by one in three U.S. schools.This year, the long-time partners are slated to launch seven Barbie® coding lessons that will teach girls about computer science and programming and expose them to careers such as Pet Vet, Astronaut and Robotics Engineer.Global Student Engagement – Mattel and Tynker will continue to leverage content from Barbie , Hot Wheels , and Monster High to promote the 2018 Computer Science Education Week Hour of Code™ in December."For close to 75 years, Mattel has taken a visionary approach to advancing play for kids around the world, most recently promoting computer programming and other STEM skills alongside iconic brands like Barbie, Hot Wheels and Monster High," said Krishna Vedati, Tynkers co-founder and CEO.Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential.