Capture Announces Partnership with Ed Tech Firm PlatformQ Education; Companies’ Platforms Enhance Online Experiences for Students Throughout Enrollment Decision Journey
Summary
Capture is thrilled to announce a partnership with PlatformQ Education to enhance prospective students’ experiences when evaluating and enrolling in universities across the country. Colleges experience higher attainment of student recruitment goals when utilizing the two platforms to execute marketing automation and online event management. Capture’s ENGAGE, the marketing automation product within the company’s Behavioral Intelligence Platform, aligns a prospective student’s college website browsing activity with customized, triggered dynamic content; encouraging them to take the next step in their decision process. Maximizing Your CRM to Deliver on Increasing Online Engagement” and will be presented by Gil Rogers, Executive Vice President, PlatformQ on Tuesday, June 9, 2020. With industry-leading marketing automation, fully managed services and AI-powered predictive modeling built specifically for higher education, Capture gives institutions the control needed to effectively target interested students in relevant ways that increase engagement and drive admissions.