Fintech ANNA nabs €19.7 million for its SME app and debit card that "miaows"
Summary
Welsh startup ANNA, which stands for ‘Absolutely No-Nonsense Admin’, has joined forces with ABH Holdings SA (ABHH), who are taking a majority stake and investing over €19.7 million into the company. ANNA’s team is made up of design, marketing and tech experts from across the world (including London, Moscow and Auckland), but is based in Wales within the UK. In just over 19 months since we launched, this investment recognises the success we’ve achieved so far and will help support the development of our business in the UK and expansion further into the EU and other markets. Joining forces with Alfa Group – a strong financial and operational partner helps us towards our goal of becoming the leading UK and EU SME provider of business current accounts and financial admin services.” Alan Vaksman, member of the supervisory board at Amsterdam Trade Bank and future chairman of ANNA. At this moment most SMEs find themselves in a challenging situation, however, once the pandemic comes to an end, there will be a very clear realisation that neither corporates nor family businesses can afford to run most operational processes manually.