6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing
Summary
With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. “Joint customers can now leverage Bombora intent data with 6sense’s robust segmentation, analytics, and engagement features to shine a light on their Dark Funnel™ and engage the best accounts for their sales and marketing teams.” Bombora identifies specific companies that are researching products and services by capturing intent signals across a proprietary, consent-based cooperative of thousands of B2B websites. Bombora uses natural language processing to understand meaning, context, and engagement with content, and its patented Company Surge data is a normalized score showing content consumption spikes against a baseline of normal consumption, scored weekly to show trend analysis. During these turbulent times, as businesses are reprioritizing their investments, it is even more critical to identify and reach them while researching the initiatives, products, and services they are going to commit to,” said Erik Matlick, Founder and CEO of Bombora. “With Bombora’s intent data now integrated with the rich account data and activation capabilities in 6sense, our sales and marketing team is even better positioned to identify customer demand and engage with the right buyers at the right time.” To learn more about the integration between 6sense and Bombora, visit 6sense.com/our-partners/bombora.
