Kasasa Launches Kasasa Care™ to Help Financial Institutions Generate Non-Interest Income
Summary
Kasasa Care helps financial institutions offer the products that consumers value so they can compete against megabanks for their fair share of the market. In fact, 91% of consumers would accept a free prescription discount card, 86% would consider a vision or dental plan, and 60% would take advantage of an identity theft protection and credit monitoring service. These consumer insights are a part of the extensive support community financial institutions receive with Kasasa Care. A lifecycle marketing program, which automatically delivers personalized email offers, is also included and upgraded constantly. “One of the best ways to increase non-interest income is by delivering new offers that consumers want or already purchase from other companies,” said Keith Brannan, Chief Marketing Officer of Kasasa.