3 Things I learned During a Major Fundraising Crisis Known as COVID-19
Summary
By: Ben Johnson, Lead Strategist and Founder of Frontier Marketing, a fundraising agency based in Victoria, BC. In 2010 I left the large organization that I worked for and started my own fundraising agency, eventually growing it to a team of 24 overseeing tens of millions of dollars per year. I wrote about this when the crisis first hit and it has remained throughout as a guiding strategy that an organization’s core message is more important during times of uncertainty, and not less. It reminded me of the following quote from James Clear, author of Atomic Habits: Healthy organizations learn to welcome their primary fundraising channel’s strengths while building up secondary sources of revenue. It’s a great time for charities to collaborate with supposed competitors, like Vancouver’s Union Gospel Mission has done with the BC Salvation Army.
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