RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®
Summary
OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. Last year, we hit our revenue goals in June – halfway through the year.” Fueled Customer Retention and Expansion RainFocus’ Salesforce-based solution makes it easy to align marketing and sales, even as they add personnel. They had the foresight to do what few emerging companies do: align sales and marketing, and develop a controlled growth plan,” said David Carnes, Founder and CEO of OpFocus. By blending offline and online efforts, RainFocus eliminates the disjointed nature of traditional event marketing, empowering organizations to measure and maximize success.
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