Recruitment Email Dos and Donts in Times of Crisis
Summary
There’s a whole new sea of communication uncertainty out there right now, but taking a step back and thinking about what is and isn’t appropriate in the current climate will send you on the right path towards having positive conversations again. As we covered recently in this blog, people do actually want communication in times like this and creating a sense of community with your network is really important. Use one-sentence paragraphs to make your emails scannable and bold any specific phrases that you think clearly address challenges or sum up why you’re reaching out. Think carefully about the different challenges that candidates, clients, and the whole recruitment community will be faced with right now and how you can offer support or solutions. If it seems like you’re going in with any sort of hard sell - or worse, exploiting the situation – this will upset your contacts, break down relationships you’ve been building and lead to unsubscribes.