Beauty Salon Franchise Defies Traditional Growth Model
Summary
Highland Park, IL, February 01, 2012 --( This strategic expansion model allows Seva to benefit from built-in foot traffic in the thousands per week and significantly reduced marketing and advertising costs to drive return customers.“We’ve already sealed a deal with Walmart and have 21 salons operating in eight states, including one that recently opened in fall 2011 in the Indianapolis International Airport,” said Vas Maniatis, founder of Seva.It makes sense to place our high-demand service in a convenient setting where people by the thousands shop or travel everyday.” With a proven business model and comprehensive support, Seva plans to double the number of salons within other establishments by the end of 2012 through franchising.### Highland Park, IL, February 01, 2012 --( PR.com )-- Following a mutually beneficial partnership with Walmart to open locations within the retail giant’s high-traffic stores around the country, Seva, a new, fast-growing salon franchise, is rejecting traditional growth tactics such as strip mall storefront units in favor of opening “stores within stores” at national retail chains and inside U.S. airports.This strategic expansion model allows Seva to benefit from built-in foot traffic in the thousands per week and significantly reduced marketing and advertising costs to drive return customers.It makes sense to place our high-demand service in a convenient setting where people by the thousands shop or travel everyday.”With a proven business model and comprehensive support, Seva plans to double the number of salons within other establishments by the end of 2012 through franchising.