The Wine Collectives mission to personalise customers online purchasing process
Summary
Part of achieving that, according to TWCs CEO Lloyd Heinrich, would be to build an advanced personalisation engine to ensure that its 400,000 customers are provided with customised wine recommendations each time they shop with TWC -- a process that currently happens manually. Heinrich said there were instances where customer orders were left unfulfilled because inventory was not updated in real time and other processes were not as "digitally focused as we would have liked them to be". " "The integration of our Netsuite ERP with an off-the-shelf front-end -- being Shopify -- was where we saw the middle ground of being able to move quickly without losing architectural stability. " Connecting NetSuite with Shopify through Boomi has since helped TWC automate its back-end processes, which includes order management, warehousing, inventory and product data, and shipping, Heinrich said. "We really support the artisans of the wine world and there are literally tens of thousands globally who dont have representation in a major supermarket," he said.
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