How Advisors Can Boost Digital Marketing While Social Distancing
Summary
Since everyone is currently practicing social distancing, hit the ground running with your digital marketing efforts which attentions are focused online. With email marketing leading to an average of 4,300% return on investment for businesses in the U.S. alone, this is the best way to check in with your clients and prospects. You could create a webinar on how to manage finances during a crisis, how to protect your retirement, or any other topic you think would interest users right now. Sharing your content, videos, and other support resources with your network on social media keeps your practice in the loop when it matters most. While it’s easy to feel like today’s uncertainty is reason enough to put a stop to your marketing efforts, resist this urge.
