How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Summary
By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. It involves the way people lead their lives and is tied to the guilt of not saving enough, the pride of being on top of their finances, the fear they won’t have enough money to retire, etc. As a security company, it makes perfect sense for ADT to be the brand that’s offering a resource where people can check the crime rates all over the country. Here is a sample pitch similar to the one that successfully landed coverage: In the wake of natural disasters like Hurricane Florence, fears of looting and other forms of crime are often heightened. This regional outreach strategy had a high chance of success because: In this case, the exclusive was given to ABCActionNews.com, a Tampa Bay, Florida ABC affiliate.
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