8 influencer marketing statistics that will guide your strategy in 2020 and beyond
Summary
All the enormous hype and eye-popping price tags got a big boost from a then-innovative source: one of the first real blogs, maintained by parent company Ty, on which different Beanie Babies would “post” their ghostwritten updates to an online diary. The Ty blog entries showcased the early potential of influencer marketing, the practice of building brand awareness, cultivating an audience and shaping purchase decisions via the power of well-known and persuasive personalities. The network’s distinctive aesthetics and user demographics, which skew younger than the general population, make it an ideal platform for posting the aspirational content so conducive to building brand awareness and loyalty. Almost two-thirds of the top-performing Instagram posts feature products and find their audiences through carefully selected hashtags, filters and additional details such as geotags and video captions (these are very important, and a lot of people don’t even know they exist!). While the days of using a humble online diary to generate a huge bubble in the prices of stuffed toys – and an ensuing cultural phenomenon – are long gone, you have a more sustainable opportunity in front of you: The chance to cultivate audience trust and admiration, all at the massive scale of the web.
