How small businesses can move their physical store online
Summary
Small businesses have been hit hard by the coronavirus (COVID-19) pandemic, especially those without e-commerce websites or the ability to sell their products or services online. The best approach is to create a bespoke e-commerce website tailored to your unique business needs, with integrated functionality for content marketing, sales funnelling, competitive search performance and more. Small businesses can also sell their products and services via digital marketplaces like Amazon, ebay and Etsy. Online marketplaces offer a range of different services and appeal to different audiences, so it’s important to weigh up what your business needs and who your customer is. Keep in mind that online marketplaces will highlight alternative products on your store to help users, meaning that you may lose customers to your competitors.
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