Atlassian aims to deploy its recession playbook from 2009 in 2020
Summary
Atlassian is breaking out its economic recession playbook to grab customers with free editions that will convert to paid in the long run. The enterprise collaboration company, best known for its JIRA products, delivered better-than-expected third quarter earnings, but had an outlook that was a bit light. Enterprises may want to follow some of Atlassians playbook for the COVID-19 pandemic.Here are the key takeaways: Roll out starter editions of cloud products to garner new signups as businesses are looking to cut costs and collaborate in a hurry. Atlassians Trello collaboration platform launched a Remote Work Hub to highlight best practices and integrations with partners like Slack and Zoom. Atlassian also uses pricing as part of its go-to-market strategy, which revolves around word-of-mouth over an enterprise sales force.
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