2020 WFM Value Matrix Highlights Increased ROI from Machine Learning and Performance Analytics
Summary
WFM software solutions remain an essential component of attracting and retaining the best talent from an inevitably large and complex pool of candidates. The WFM market continues to be divided by vendors that support high complexity and are well-suited to large and global enterprises, and those with functionality that is more appropriate for users in small and midsize businesses (SMBs). Industry leaders make key investments in usability, with self-service capabilities, machine learning, and analytics for scheduling that help employees and managers drive greater productivity. “ With record unemployment, businesses are at an advantage to pursue the best employees for their organization, leveraging WFM features to track talent and productivity,” says Ian Campbell, CEO of Nucleus Research. “ Vendors must differentiate their offerings with innovations such as machine learning, task management or self-service capabilities to provide customers maximum value.” “ As labor demands spike in essential industries and dwindle in others due to the pandemic-related downturn, a unique employee landscape has forced organizations to adapt and strengthen their positioning as the economy recovers,” says Trevor White, analyst at Nucleus Research.