How to Make Shipping Part of Your Ecommerce Marketing Strategy
Summary
An alert that a driver is 10 minutes away or will arrive between noon and 2pm builds anticipating and — if you provide a high-quality experience with your products — gives customers a strong reason to buy from you again. If you start texting when an order is processed and list the products, your customers can do a quick review and contact you if there’s a mistake long before things ship. Major fulfillment delays and hidden shipping costs can hurt you before and after a sale, leading to fewer repeat customers and potentially more product returns. Shipping-related issues, such as not displaying fees until the final checkout page, play a role in roughly half of ecommerce shopping cart abandons. Don’t led bad offers, hidden costs, or lies make you lose a sale after you’ve done all the demanding work to excite people and get their attention.
