10 steps to plan a successful online event
Summary
With in-person events postponed for the foreseeable future across Europe and the world over, startups and scaleups are looking for other ways to network, promote their business and learn from experts. A few weeks ago we did a survey with 30 of the top event organisers in Europe (like VivaTech, TOA, The Next Web, and Slush) to find out what they predict for the rest of the year. With even the big event players of Europe not planning to resume their conferences for the next 6-8 months, it’s clear that the only way for startups to build their contacts, promote their brand and take part in expert discussions is online, at least for the time being. When you approach potential speakers, be honest about what they’ll get out of the event (e.g. visibility in front of X amount of people, from a certain audience, as well post-event social media postings to your X number of followers). For your social media postings, newsletter mentions and email reminders, create images using free websites like Canva, and then draft a calendar of promotional actions.