Personalized Commerce Drives Higher ROI for Retailers According to Kibo Study
Summary
These retailers are also in the best position to quickly pivot the business to meet changing customer behaviors and deliver personalized messaging to accompany. “Personalized commerce prioritizes a one-to-one customer experience across every touchpoint including shopping, fulfillment and marketing channels. This research provides retailers with a roadmap for improving their personalization efforts across many parts of the ever-changing customer journey, increasing the chance for positive returns in the process,” explains Kalscheur. Global clients rely on Kibo to optimize across web, mobile, social media, in-store and across each and every fulfillment touchpoint for a truly end-to-end personalized commerce experience. Retailers can easily manage supply chain logistics, ecommerce and marketing personalization through one system, centralizing strategy, increasing agility and gaining valuable customer insights that maximizes return on investment.