Signpost Names George Bilbrey as New CEO
Summary
Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall. He was most recently the President and Chief Customer Officer at Return Path, an email deliverability platform that scaled to $100 million in revenue and was sold to Validity in 2019. Brian Peters, Managing Director, HighBar Partners and lead investor in Signpost said, “We believe the company provides a premier offering in this segment and George is an excellent addition to lead its next phase of growth.” As CEO, Mr. Bilbrey will oversee Signpost’s cloud-based SaaS platform which empowers local businesses to manage the full lifecycle of its customer interactions – from initial contact through payment, to online review, referral, and repeat business. Since its founding in 2009, the company was an early entrant into the reputation management space, and has expanded, providing a full suite of data collection, communications, and marketing automation tools. Using Signpost’s smart CRM and automated text and email marketing, over 20,000 local businesses have significantly improved their ratings, increased revenue, and grown their contact list.
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