Arm Treasure Data Launches New CDP Capabilities and Unlocks Value for Customers Such as Linden Lab and Anheuser-Busch InBev
Summary
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Arm® Treasure Data™ today introduced new product capabilities for its Customer Data Platform (CDP) that better empower global companies, such as Linden Lab® and Anheuser-Busch InBev (AB InBev), to navigate the increasing complexity of customer acquisition. “ Longer and complex customer buying journeys are driving higher acquisition and retention costs,” said Rob Parrish, senior director of product management, Arm Treasure Data. This has enabled Linden Lab to better connect and personalize its engagements with customers and improve marketing ROI by 300 percent. “ With Arm Treasure Data we’ve maintained a strategic advantage in how we segment, connect and personalize the experience for our users,” said Darren Helton, senior digital marketing manager at Linden Lab. These allow Arm Treasure Data customers such as AB InBev to easily administer the platform for quicker adoption.
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