Warm Calls – Now more than ever

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Summary

Reese, one of my long time customers, and now dear friend, called me recently to check in on us. And since he is quite fond of talking about the power of making warm calls – not selling – just checking in – he felt now more than ever this is a vital and necessary requirement to stay in front of your clients. These are not sales calls – they are “warm” touches reaching out to give virtual hugs and letting people know you care. If you have a particularly warm story, post it here as a comment so we can share the warmth and good news. Once this unprecedented event is over, your customers are going to remember that you took the time, during a stressful period, to reach out and connect.

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