Blueprint nabs €1.1 million for its Whatsapp and SMS e-commerce platform
Summary
Today UK startup Blueprint, a new Whatsapp and SMS e-commerce platform, has announced closing a €1.1 million seed round led by Magnus Rausing’s MAHR Projects and including Founders Factory and Hambro Perks. It’ll use the funds to ramp up the development of its true conversational commerce platform, which allows consumers to purchase products and speak to brands through a single SMS or WhatsApp message. Using a mix of sophisticated natural language processing and machine learning in combination with real-world customer service agents, Blueprint is reimagining the antiquated payment and communication models. This new investment will help us push further to break down the barriers that previously held both consumers and vendors hostage.” Magnus Rausing, founder of MAHR projects added, “Harvey and Rory’s Blueprint platform represents the future of how we will buy and unlock a totally new type of commerce. The potential for conversational commerce is immense thanks to its central role in building the 1:1 relationship between consumer and brand, enabling speedy purchasing and a personalised customer experience.” Blueprint is currently part of the Founders Factory accelerator programme.