Why your brand needs a social media policy (+ a template for what to include in yours)
Summary
Regardless of how the inappropriate or potentially damaging content got on Facebook, Twitter, LinkedIn or Instagram (a careless employee, a lewd commentor, etc. The policy’s guidance helps a company, its staff and followers avoid posting content on social networks that could lead to legal liabilities, reputational harm or inconsistent branding. Some companies include rules in the employee handbook about how brand social media managers engage with employees’ personal accounts. Government agencies, health care providers, K-12 educators, and news and media outlets might have more rigid policies formally documented in an employee handbook. Some companies like Best Buy, Adidas, Dell, Walmart and many others have chosen to share their social media policies with the public.