Toluna Offers Real-Time Insights into Online Consumer Behavior in China
Summary
The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. “The immediacy of the tracking provides answers on how to leverage behavioral data to address key online business issues: How do consumers find products? As people resume their day-to-day routines, we can track search, website, shopping cart and purchase activity for select retailers, businesses will have a complete story of a consumer’s buying journey, which will be invaluable for sales and SEO campaigns. This provides deep and accurate insight that previously went uncaptured,” explained Mardien Drew, product strategy director at Toluna. We deliver insights on demand through a full spectrum of end-to-end solutions that map customer journeys, develop new products and much more.
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