Council Post: How Your Startup Can Save Money With Early Software Adoption
Summary
This expectation is reinforced through freemium models, where customers are drip-fed value-add functionality, cleverly engineered to provide enough benefit to hook the consumer and justify the price associated with an upgrade to a premium service. Apples built-in iPhone and MacBook backup services or Googles smart-search virtual photo storage generate such a great user experience that you see the value of the product, and upon exceeding your free data allowance, happily — err, resentfully — pay monthly for it. Paying for great software makes a lot of sense, as the increases in productivity can be huge, but getting them for free is a real bonus that has a material impact on your bottom line. If you are interested in early adoption and the savings that can come with it, there are small changes you and your team can make to help you identify opportunities, and a few red flags to watch out for. Then, once youve identified something that could be useful, ask a team member to spearhead a test with the app (if you dont use a competing software today) or undertake a short comparison and limited trial, then to make a recommendation on switching.